My First 6 Months in Public Relations


My First 6 Months in Public Relations

by Gabrielle Livingstone, Social Media Assistant at The Reputation People

If you had told me last year I would have dropped out of university, become a nanny for a French family in Stockbridge, then joined the Kickstart scheme and landed myself a job in Public Relations, I would have thought you were having me on. It has been a journey to get to this point and I wouldn’t have it any other way.

I joined the Kickstart scheme in the second lockdown in Scotland when it was depressing and dark outside. We were in the middle of a pandemic, the weather was awful, and I was lacking motivation – in short I was almost losing hope. I had only ever worked in hospitality and of course nothing was open, so I didn’t expect much when I signed up through Universal Credit. To begin with I applied to every vacancy I could find – from a lash technician to unloading boxes at warehouses.

Then I decided to focus my search a little, and as I had always been very interested in social media, I looked for vacancies in related fields. During lockdown I had launched a cancer support Instagram page for young people which drew attention from the BBC, and I started a podcast with two of my friends. I contacted my work coach and next thing you know I had a job alert for the Reputation People as a PR Assistant. I sent my CV away and landed myself an interview with Heather. I remember this interview very clearly because my flatmates decided to cut off the WiFi halfway through! I like to think this made me a bit more memorable than the other contestants. When I finally managed to get back on the call, I was told there was another position up for grabs, as the Social Media Assistant. This was perfect for me.

It has been nearly six months since I started this job, and I have now received a permanent job offer. Regardless of it all being on zoom I still have managed to really enjoy the job. This was a big concern for me when I started as I am a very hands on person. Everything being online made me feel quite restricted as I was working from my bed in my student flat with awful WiFi. This has helped me more than I thought it would as now I can manage to work from anywhere through zoom and teams which is vital nowadays.

The clients we work for are all so varied, so I am constantly kept on my toes. When it comes to social media the ideas are endless and I am very passionate about what I do. I like that from client to client the social media content changes so much. Of course, there are some jobs I prefer more than others but all in all I am happy I am managing to gain so much experience. One of the most exciting parts so far is getting to work with Hibernian Football Club and going down to the pitch. Our team are big football fans and working with them has brought a big buzz, especially when they’re winning.

In the future I hope that we will be able to fly out and meet all our brilliant clients, which are currently in Spain, Germany and South Korea! I am very excited for the journey I will go on with Public Relations, the people I will meet and finally getting into an office with my amazing team.

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